Preview Mode Links will not work in preview mode


Mar 21, 2019

It’s something we rarely think about but why do we dress girls in pink and boys in blue? Is it ok for boys to play with unicorns or for girls to like dinosaurs?

To uncover the answers, dress historian Jo Paoletti looked at advertising, catalogs, dolls, baby books, mommy blogs and discussion forums, and other popular media to examine the surprising shifts in attitudes toward color as a mark of gender in American children's clothing. She chronicles the decline of the white dress for both boys and girls, the introduction of rompers in the early 20th century, the gendering of pink and blue, the resurgence of unisex fashions, and the origins of today's highly gender-specific baby and toddler clothing.


Find Jo on her website at

Check out Jo’s blog, Gender Mystique, at

Grab her book, Pink and Blue: Telling the Boys from the Girls in America on Amazon:

And her book, Sex and Unisex: Fashion, Feminism, and the Sexual Revolution on Amazon:


Connect with Curiosityness...



Facebook: @curiosityness

Twitter: @curiositynesstv


Claim your FREE Curiosityness sticker at


Find me, the host of Curiosityness on Instagram: @travderose

Or send me an email to